We developed and launched an innovative “scan while you shop” solution for a major supermarket chain, enhancing the shopping experience and successfully completing a 10-store trial and rollout plan.
Challenge
To achieve their goal of driving increased market share, a major supermarket chain wanted to innovate the shopping experience to delight current and attract new customers.
Approach
Delivered a new “scan while you shop” solution allowing customers to purchase without going through a checkout line. The solution utilized customer mobile iOS & Android apps, employee devices, registration kiosks, and handsets. Managed the entire program including technical architecture and infrastructure, apps and services development, store networks, hardware, support model, and end-to-end integration.
Value Delivered
- Designed, developed, and piloted the new shopping experience
- Program resulted in the successful public launch of the mobile apps, delivery of the 10-store trial, and rollout plan
- The solution served as inspiration to Amazon for their “Amazon Go” concept
