We developed a comprehensive personalization strategy for a client aiming to enhance customer engagement, purchase size and frequency, and customer lifetime value.
Challenge
With Covid accelerating migration to e-commerce, our client wanted to supercharge their e-commerce growth by creating personalized experiences for their existing and new audiences across newly developed and to-be-developed online channels.
Approach
Defined personalization vision, goal and strategic pillars
We worked with key stakeholders to define the vision and goal for personalization, making sure it supported the overall strategic direction of the organization. We then defined strategic pillars that would guide all of the activities.
Created corresponding activities and roadmap
Through a series of meetings and working groups spanning cross-functional teams, we defined and prioritized initiatives and created a roadmap for execution.
Personalized landing page
We defined and designed a personalized landing page that provided an entry point to various tools, customized to the audience, with personalized recommendations.
Value Delivered
- Personalization strategy for all audience segments
- Strategic pillars, with associated activities and roadmap
- KPIs and success metrics
- Designed personalized landing pages
