We successfully developed and launched a comprehensive e-commerce platform and fulfillment solution for a major supermarket chain, facilitating a significant increase in both online and in-store sales through a robust Buy Online Pick-Up In Store (BOPIS) option.
Challenge
To expand apparel sales and their ability to deliver across multiple channels, a major supermarket chain wanted to innovate and build a new e-commerce platform and e-fulfillment solution to sell clothing nationally.
Approach
Planned and managed the development of a new website that integrated with the existing retail clothing fulfillment center to offer a home delivery and BOPIS proposition for online order fulfillment. Managed the entire program including technical architecture and infrastructure, website development, warehouse solution, store applications, financial accounting, and end-to-end integration.
Value Delivered
- Successful public launch of a new sales channel far exceeding business case worth $10Ms per year
- End-to-end solution could withstand week-long promotions where orders increased each day by 10,000+
- New BOPIS (Buy Online Pick-Up In Store) benefit led to an increase in store sales
