We collaborated with a rapidly growing medical product company to develop an enhanced product commercialization process, enabling the successful launch of over 200 new products within a year and the establishment of a dedicated commercialization organization.
Challenge
Our client, a medical product company with operations across seven states, had experienced fast-paced growth and needed to enhance its capability to bring new products to market. The company had plans to bring 200 new products to market in 12 months, which was 5 times as many as they had ever done in a year.
Approach
We worked with the client to build an enhanced product commercialization process, which included bringing clarity to the roles and responsibilities that support the process. The final solution included a set of detailed process flows, supporting detailed playbook, and a change management strategy. This project was completed in 4 weeks and was immediately implemented to support product growth initiatives.
Value Delivered
The client leveraged the product commercialization process to drive the development of over 200 products that were delivered to the market over the next 12 months. The success of the initiative also led to the development of a product commercialization organization that supported the process.
