We developed a comprehensive playbook and change management plan for a large beverage company, enhancing their global digital marketing automation rollout process by standardizing skills and improving processes to better capture customer requirements and improve the success of international rollouts.
Challenge
A top vision care company sought to merge their B2B platforms to better serve the customers while carefully balancing the nuanced demands of specific international markets. The key challenge: swiftly creating a prototype that balanced corporate imperatives, stakeholder demands, and customer needs.
Solution
We began with targeted context gathering, focusing on international user expectations. This informed our vision for a globally-relevant unified platform. In a rapid timeframe, we developed a clickable prototype in Figma, tailored for various global preferences and requirements, while identifying ways to streamline and modernize the platform, especially improving the product-to-purchase flow.
Value Delivered
Although market feedback is pending, the client has already praised the prototype. Our design offers a seamless experience tailored to international markets, setting the client on a strong footing for global expansions.